[ZOOM The Global Race to Fuel the Car of the Future] EBOOK NEW

R about thoughts on the future It s frustratingOverall it s well researched and there are some interesting sections but it s been badly organised and in places like when the xact same half page length paragraph is used word for word in two chapters poorly Angels Whiskey executed I had mixed feelings on this book The future ofnergy is obviously a topic that I m really interested in And as the authors both write for the Economist I figured it would be well written knowledgeable and informative It was informative and fairly knowledgeable but surprisingly poorly written I think the main problem stemmed from the fact that it was written by two authors The reason I say this is that the authors had an irritating tendency to repeat themselves or likely ach other Also for the first 200 pages of the book there is little that could be labelled a coherent argument it is like a a coherent argument It is like a lurch through "THE AUTOMOBILE AND OIL INDUSTRIES WITH RANDOM ANECDOTES AND "automobile and oil industries with random anecdotes and with the industries big names sprinkled in Of course while this is a bit frustrating the authors are obviously well tuned in to the oil and automobile scenes which makes these chapters informative despite the lack of arguments The one other frustrating aspect of the book was the writing style The Economist magazine prides itself on its objectivity above all articles always attempt to look at both sides of the argument This is an xcellent uality in a magazine and a good uality in a book but for the first two thirds of the book I felt that the authors went a little bit too far in trying to present a balanced picture to the detriment of presenting any actual opinion or making a compelling argument Despite all of these complaints I was glad to have read this book The final 100 pages are unified than the previous 200 and once the authors got to their point I thought it was a good one I learned a lot in anecdotes than in hard facts but ven so I feel like I have a better understanding of these issues than I did when I started the book. EforeDrawing on years of industry research including dozens of interviews with motor and nergy Wish You Were Here: An Essential Guide to Your Favorite Music Scenes—from Punk to Indie and Everything in Between executives top policymakers and latter day Fords and Edisons Carson and Vaitheeswaranxplain How Toyota became the world's largest automaker through innovation and superior performance Why American politicians have for decades failed to address our The Day Christ Was Born energy issues and global warming and how grassroots movements along with individualntrepreneurs innovators and outsiders are making real reform possible How these Green revolutionaries are creating new products powered by hydrogen 5 Nights: Sinful Delights Boxed Set electricity bio fuels and digital technologyAs political leaders debate ournergy The Seventh Witch environmental andconomic future Zoom offers a lucid and visionary portrait of what that future could be Anyone planning to vote will find compelling truth in its assertions and conclusion. .



I was hoping that this book would an insight all that is happening in alternative fuels and into we can And the Miss Ran Away with the Rake expect from automobiles the near and distant future instead it was mostly a history of the American Automobile and Oil industry It was worth my reading considering my interests and desire for knowledge in these areas however it was fairly redundant and basically regurgitating of facts andconomic figures If you really care about cars and alt fuels this might be worth your while just so you have a base to move forward from but if you have been into these things for a while you probably don t need to read this also it will uickly be out of date Some thoughts on Zoom The Global Race to Fuel the Car of the FutureThis 2007 book is written by two correspondents for The Economist and provides a US centric view of the geopolitical and Trickle Down Tyranny: Crushing Obama's Dream of the Socialist States of America economic forces that link Big Oil and Big Auto and of the potential for a hydrogenconomy to resolve the nvironmental issues surrounding the burning of fossil fuels The first six chapters provide a rather disjointed overview of the history of cars and oil companies and the Efforts That These Industries Have that these industries have to preserve their dominant positions While interesting the book really begins in Part III with a discussion of the growth of Asian conomies and the impact that increasing car ownership will have on the The Color of Our Sky environment and the oil supply The following two chapters talk about clean fuels and smart cars and of the need for political change in Washington to level the playing field and allow cleannergy to developFor some time I have been thinking about the role that business will play in solving the nergy nvironmental issues that we face today This book presents the first argument that I have read for something which I believe is key that the price of fuel needs to reflect its true cost to society including xternalities such as security health and nvironmental harm It is ludicrous that the price of petrol is so low in the Zoom goes zero to sixty in nothing flat It's an Cabaret: A Roman Riddle exciting ride into the future of the world's favorite physical object the automobile Gregg Easterbrook author of THE PROGRESS PARADOX Zoom offers a new way to think about cars andnergy that's key to understanding the forces shaping business today It's smart well informed and insightful xactly what one would xpect from two of The Economist's best journalists Chris Anderson author of THE LONG TAIL Zoom puts oil in its sights and sueezes off one telling round after another Car lovers will see a sunny future with other fuels; OPEC a steadily darkening twilight R James Woolsey VP Booz Allen Hamilton; former Director of Central Intelligence An incisive analysis of the nd of the petroleum age including all its repercussions and opportunities Vinod Khosla Khosla Ventures Oil is the problem Cars. ,

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ZOOM The Global Race to Fuel the Car of the FutureSA but the true cost needs to account for than simply the huge subsidies provided to highly profitable oil majors Think for xample how much the price would rise if the cost of the Ira wars were included I must point out that while the authors do talk about the cost of All Roads Lead Home energy security they don t suggest that the Ira wars were about the oil Zoom proposes five points1 Americans need to pay honest prices for fossil fuels The price of gasoline must reflect the true cost to society imposed by itsnvironmental geopolitical and conomic harm This would level the playing field so that clean alternatives have a fighting chance2 The business of business is business Don t xpect corporations to act out of goodwill charity or corporate social responsibility to tackle oil addiction There is nothing immoral or surprising about oil companies selling oil or car companies selling SUVs3 Leave it to the market to pick the winners History shows that it is disastrous to xpect the government to back promising technologies It s best to leave this to the dynamism of markets and ntrepreneurs4 Government must act While bureaucrats should not push favoured technologies there is a clear case for government intervention in The Mephisto Threat (Paul Tallis energy andnvironmental policy due to the costly xternalities involved in burning fossil fuels5 Individual action is the ssential catalyst for change The key to driving change in America s political system is grassroots involvementI am inclined to agree with all of these points I was hoping to learn about a potential hydrogen conomy but nevertheless njoyed this book and was very interested in the conomic arguments presented here The subtitle of The race to power the
CAR OF THE FUTURE IS OVERCOOKED 
of the future is overcooked is a book largely about the oil and largely about oil in the US conomyLike when you go to a comedy gig or concert and they announce the support act veryone groans you ache for the first half of the book history about "Oil And The US "and the US industry to be over so that you can hea. Are the solution Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book an xamination of a transformation in business and culture that is occurring before our yes We are living in the midst of a Great Awakening People are seeking nvironmentally sound alternatives to gas guzzlers Detroit's reign is over Oil companies despite their billion dollar profits could be on the brink of xtinction if they don't adapt And citizens all too aware that these industries have lobbied politicians into gridlock over nergy policy are mobilizing to support leaders who advocate new policies In Zoom Iain Carson and Vijay V Vaitheeswaran award winning correspondents for The Economist show why and how geopolitical and conomic forces are compelling the linked industries of oil and autos to change as never ,