(PDF DOWNLOAD) [For the Record: The Life and Work of Alex Steinweiss] ☆ Jennifer McKnight–Trontz


Holiday Count Basie Cole Porter Cole Porter Duke Ellington Leonard Bernstein Dizzy Gillespie Esuivel and many others Designed at THE SAME SIZE AS A 45 RPM RECORD THIS same size as a 45 rpm record this book is not only a feast of graphic design but also offers an illustrated history of music in the '30s '40s '50s and '60s Anecdotes on musicians history of album cover design Brief essays by Steven Heller in the '30s '40s '50s and '60s Anecdotes on musicians history of album cover design Brief essays by Steven Heller Jennifer McKnight Trontz discuss Steinweiss's career and the indelible mark he Has Left On The left on the design and music industries A must have for music fans anddesigners alik. Re He designed them as miniature posters with eye CATCHING GRAPHICS DISTINCTIVE AND VIVID COLRS CREATIVE EVEN graphics distinctive vivid colrs and creative even typography often incorporating his much imitated Steinweiss scrawl lettering The Steinwiess style went hand in hand with the golden age of azz classical and popular Music Dominated By Columbia dominated by Columbia Decca Victor and London Records This book collects over 125 of the most famous and original graphics created by Steinweiss including cover designs for Benny Goodman Xavier Cugat the New York Philharmonic the Philadelphia Orchestra Billie. Before Alex Steinweiss invented the album cover in 1938 at the age of 23 All Albums Came all albums came plain brown wrappers Steinweiss's idea to create a package that would protect the record and that had something visual on the outside to lure the consumer was a huge success; sales of the record Smash "Song Hits by Rodgers and Hart soared That simple idea revolutionized the record business and spawned an " Hits by Rodgers and Hart soared That simple idea revolutionized the record business and spawned an new field of illustration album cover art that is now inseparable from the product it announces Steinweiss's covers are still regarded as icons of the gen. For the Record: The Life and Work of Alex Steinweiss